Pumping it up - Using product design to grow usage
You can make product design choices to increase product usage and conversions. For example, building an additional product interface for your existing target users can increase product usage.
The Art of Customer Insight
The first step to a product is almost always customer insight.
5 Common Mistakes to Avoid in Product Ideation
Avoid these 5 common mistakes that can constrain you in your creative process and make your ideas narrow or ineffective.
The Orange and the Pomelo
The story of the orange and the pomelo is about both our unconscious and our conscious biases.